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This web page states the following, "Bringing you the highest quality." Our analyzers saw that the web site also stated " Hardwood lumber at the most reasonable prices! All of our lumber is inspected and graded by National Hardwood Lumber Inspectors before it arrives in our yard." The Website also said " We re-inspect during processing to make sure it meets our standards using common sense, if we dont like it, odds are you will not like it. We remove excessive mineral, splits, checks and warp. We also offer custom sawing of your logs,as well as, kiln drying, planing and straight lining of your ." The website's header had Dunham Hardwoods as the most important optimized keyword. It is followed by Dunlap Iowa, Dunlap, and Iowa which isn't as highly ranked as Dunham Hardwoods. The next words dunham-hardwoods.com uses is Wood. Lumber was included and will not be understood by search crawlers.